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Creating posts

Write captions with AI

Generate or rewrite captions in your brand voice, with a choice of speed or higher quality.

The AI writer drafts or rewrites a caption using your brand voice from the Brand tab, so it sounds like you rather than generic marketing copy.

  1. 1In the composer, choose Generate with AI.
  2. 2Describe what the post is about, or paste text and ask for a rewrite.
  3. 3Pick a model: the default is fast and economical; premium takes a bit longer for higher-quality writing.
  4. 4Edit the result — it's a starting point, and it's capped to fit all your platforms.

The richer your Brand profile — especially example posts — the more the captions sound like your brand. AI generations draw on a generous monthly allowance per workspace.